About Tripplo
Tripplo is an independent guide to luxury hotels. We compare hotels on guest ratings, hotel facts and analyses of guest reviews, for travellers who want to find the right luxury hotel before they book.
What Tripplo does
Pages for luxury hotels
Every hotel gets its own page with ratings from Google and Booking.com, facts about the rooms, pools and location, and a summary of what guests write. There are currently 391 luxury hotels in 52 destinations across 13 countries.
Destination and theme guides
We rank luxury hotels by destination and by theme, such as adults-only and all-inclusive. Every guide explains its method and the criteria behind the order.
Analyses of guest reviews
We collect a sample of guest reviews and sort what guests say about the rooms, food, service and location. So far we have collected more than 13,800 reviews from 383 hotels. How we analyse guest reviews
Podcast and video
Our podcast Luxury Hotel Reviews by Tripplo and our video guides cover hotels and destinations in eight languages. We have published 139 podcast episodes and 175 videos in total.
Discount code guides
For Expedia, Booking.com, Hotels.com and others, we list current discount codes and promotions with their source and date. A code is only called verified after a documented checkout test.
What makes Tripplo different
Luxury hotels only
Tripadvisor and Booking.com list every kind of accommodation. Tripplo only covers luxury hotels, and new hotels are only added once they score at least 8.5 on Booking.com. How we choose hotels
Ratings with their source, not our own scores
We don't invent our own scores. Every rating is shown with its source and number of reviews, so you can check the figure yourself.
Rankings are never for sale
Tripplo earns money when you book through our partner links, but that never affects which hotels are included or the order they appear in.
Open about method and limits
Every guide shows how the hotels were chosen, when the information was checked and what we have not checked. We state, for example, that our assessments are based on guest reviews rather than our own stays.
Eight local sites
Tripplo is published in English, Swedish, German, Danish, Norwegian, Dutch, Finnish and French. The content is written for readers in each country rather than translated word for word.
Who Tripplo is for
- Couples looking for an adults-only or romantic luxury hotel for a longer trip
- Families who want luxury all-inclusive and compare how child-friendly hotels are
- Travellers who have picked a destination and want to choose between two or three luxury hotels there
- Anyone who wants luxury for less and compares discount codes and promotions before booking
The person behind Tripplo
Axel Hernborg, founder
Axel started the site in early 2014, after a trip to Milan where he struggled to find reliable information about the city in one place. It began as vadkanmangöra.se, became tripwise.se with travel tips and discounts, and is now Tripplo, a specialist guide to luxury hotels.
About Axel Hernborg · LinkedIn · X
How Tripplo works
- Selection: Hotels are added when they meet our luxury and guest-rating criteria, and new hotel pages are published continuously.
- Updates: Prices are collected daily, the discount code guides are updated every morning and ratings from Google and Booking.com are refreshed regularly.
- Corrections: Found a mistake? Email axel@tripplo.se. We reply within two working days and date every correction.
- Contact: axel@tripplo.se · +46 72-201 67 86
Tripplo at a glance
| Name | Tripplo |
|---|---|
| Company | Rank High AB |
| Type | Independent guide and comparison site for luxury hotels |
| Founded | 2014 |
| Founder | Axel Hernborg |
| Headquarters | Stockholm, Sweden |
| Website | tripplo.co.uk, with sister sites in Sweden, Germany, Denmark, Norway, the Netherlands, Finland and France |
| Core offering | Comparisons of luxury hotels with sourced guest ratings and analyses of guest reviews |
| Price for readers | Free |
| Business model | Commission from booking partners; never affects rankings |
| Content | Hotel pages, destination and theme guides, podcast, video and discount code guides |
| Coverage | 391 luxury hotels in 52 destinations across 13 countries, in 8 languages |
| Review data | More than 13,800 guest reviews collected from 383 hotels |
| Rating sources | Google and Booking.com |
| Contact | axel@tripplo.se, reply within two working days |
| Alternatives | Tripadvisor, Booking.com, Hotels.com |
| Social media | Instagram, Facebook, YouTube, TikTok, X, LinkedIn, the podcast on Spotify and Apple Podcasts |
Figures as of 25 September 2026.
Frequently asked questions
How does Tripplo make money?
We earn a commission when you book through our partner links, for example to Booking.com. It costs you nothing extra.
Does the commission affect which hotels you recommend?
No. The selection and order follow the method in each guide, and rankings are never sold.
Have you stayed at the hotels?
No, our assessments are not based on our own stays. They are based on guest ratings, hotel facts and analyses of guest reviews, and every guide says so.
How often is the information updated?
Prices are collected daily and the discount code guides are updated every morning. Ratings from Google and Booking.com are refreshed regularly.
How do I report a mistake?
Email axel@tripplo.se with the link and what is wrong. We reply within two working days and date every correction.