Updated on May 29, 2023 by Axel Hernborg

Axel Hernborg

Mexico truly is a land of beauty, and tourism is a significant source of income for the country.

The tourism sector has been called “an industry without smokestacks” by the Mexican government since the 1960s, and this has not changed.

This country has been one of the top tourist destinations in the world, according to the World Tourism Organization.

It is also the second-most popular country to visit in the Americas, only behind the United States.

In 2017, Mexico was recognized as being the 6th most visited country for activities, with the country’s numerous UNESCO World Heritage Sites dotted around the beautiful country.

Not only that, but there are incredible wildlife reserves, historical cities, and breathtaking landscapes that will draw in any adventurer.

The tropical and subtropical climate of the country means that visitors can expect temperatures to remain pleasant year-round, no matter the season.

The most popular tourist seasons include mid-summer, Easter time, Spring Break, and December.

At these points, places like beach resorts and hotels are bustling with visitors ready to enjoy the wonders that the country has to offer.

Most visitors to Mexico are from the US and Canada, as well as other countries in Latin America like Colombia.

Over the years, tourism to Mexico has grown exponentially as people have discovered the magic of the country, the culture, and the food.

While the country has capitalized on tourism for many years, there are issues about sustainability and damage to the environment in recent years.

These issues have sparked new trends in travel and tourism all over the world, including Mexico.

Now, many travelers try to explore the country in a more sustainable manner and allow themselves to experience a whole host of different activities while in the country.

Statistics And Trends In Tourism In Mexico

  1. The tourism industry is expected to contribute to roughly 8.6% of Mexico’s GDP in 2023.
  2. Mexico’s tourism sector employed 4.49 million in 2022’s second quarter, exceeding pre-pandemic levels of 4.487 million.
  3. Tourism-related employment accounted for 8.8% of Mexico’s national work in 2022.
  4. In 2022, 58 million international travelers entered Mexico. This is still 30 million less than pre-pandemic levels.
  5. It is expected that there will be around 40 million international tourists visiting Mexico in 2023.
  6. While these figures are high for estimated international tourism, the expected 2023 levels are still 12.6% lower than pre-pandemic figures.
  7. There was an 18% increase in tourists visiting Mexico in February 2023 compared to February 2022.
  8. There were 3.36 million international travelers going to Mexico in the first half of 2022. In 2021, this figure was 3.12 million.
  9. There has been a 13% increase in international travel to Mexico since travel measures have been removed
  10. A total of US$2.4 billion was spent by international tourists in Mexico in November 2022 alone
  11. In January 2023, Mexico’s tourism revenue reached US$3 billion, which is the same figure as December 2022.
  12. Mexico’s tourism revenue was at a record low in April 2020 at just US$130 million.
  13. Mexico’s tourism revenue reached an all-time high in December 2022 at an incredible US$3.048 billion.
  14. The average spending on international visitors in Mexico was US$691. This is an impressive 42.1% more than from 2021.
  15. The Mexican government predicts that the country will earn roughly $790 for every international tourist it receives in 2023. This is an increase of 11.3% compared to 2022, and 26.8% more than in 2019 before the pandemic.
  16. There were 17.1 million inbound tourists to Mexico via air, which is 55.6% more than in 2021.
  17. July and December are the most popular months to visit Mexico, with between 3.4–3.7 million visitors.
  18. There were 10.6 million international tourists who arrived in Mexico via car in 2022.
  19. In 2022, a staggering 11.7 million travelers from the United States visited Mexico, followed by 1.5 million Canadians, 787,000 Colombians, and 523,000 people from the UK.
  20. Domestic flights in Mexico have increased by 31.3% in 2022 to an impressive 4.98 million.
  21. In 2023, there were a staggering 4.99 million international travelers going through Mexico’s airports in January alone. This is a 32.4% increase from January 2022.
  22. There was a 52.7% rise in the balance of international travelers from January to October 2022 of $16.8 billion. This exceeded the same period in 2019 by a staggering 39.9%.
  23. As of May 2023, there has been an increase in occupancy of beach centers in Mexico of 14.8%. This represents the registered 142,685 occupied rooms in 2023 compared to the 124,300 registered occupied rooms in 2022.
  24. Of the 19.8 million tourists in Mexico between January and March 2023, 69.9% of the total were nationals. This came to a staggering 13.9 million individuals.
  25. Between January and March 2023, the most popular tourist centers in Mexico include Akumal, Playacar, Cabo San Lucas, New Nayarit, Puerto Vallarta, and Cancun. All of these tourist centers had occupancy levels above 80%.
  26. There was an average increase of 19% in the number of occupied rooms in the first quarter of 2023.
  27. There is expected to be a growth of 2.7% in domestic tourism in Mexico in 2023.

Travel Trends In The Tourism Industry

Mexico Tourism Statistics And Trends

  1. Cancun is the most popular city for international visitors to arrive via air, with 8,566,976 visitors. Mexico City is in second place with 3,805,421, and Los Cabos is in third place with 1,944.351 visitors.
  2. The 35 World Heritage Sites in Mexico attract millions of tourists every year.
  3. Mexico has the most World Heritage Sites in Latin America, which has helped to make this country the most visited in Latin America.
  4. Mexico remains one of the most popular tourist destinations in the world due to its affordability and incredible climate and landscapes.
  5. The inner cities in Mexico have the lowest occupancy, suggesting that visitors do not prefer to spend their time in these areas while visiting the country.
  6. Hotel rooms still continue to be more popular than beach resorts in Mexico, likely due to their differences in price.
  7. Sustainable tourism is expected to increase in Mexico in 2023 as more people become increasingly conscious of the impact of their travel on the environment.
  8. Wellness tourism is also expected to increase in Mexico in 2023 and onwards as more people look for ways to improve their well-being and overall health. Things like yoga and spa retreats are included in this.
  9. Food tourism is expected to trend in Mexico and many other countries in 2023. There are many variations of this, including cooking classes, farm-to-table experiences, and food tours.
  10. Adventure tourism is also expected to trend in Mexico in 2023, with more people gravitating towards activities such as whitewater rafting, bungee jumping, and rock climbing.
  11. Security measures in tourist destinations play a key role in whether travelers will visit a location or not.
  12. As remote work has increased in Mexico, many people prefer to visit destinations where they can still complete their work while also enjoying the location, also blown as bleisure (business leisure).
  13. Festivals and celebrations continue to bring in tourists, with around 7.5 million international travelers visiting the country for Día de Muertos in 2018 and 4 million in 2022.
  14. Package holidays to Mexico are expected to continue to be highly popular among tourists and visitors, bringing in total revenue of $4.63 billion in 2023 and expected to reach $5.14 billion by 2027.
  15. Camping is expected to continue to be one of the least popular activities in Mexico, with average revenue expected to stay at $0.02 billion of the country’s total tourism revenue.
  16. Hotels will likely continue to be the primary income from Mexico’s tourism revenue, making $7.55 billion in revenue in 2023. This number is expected to increase to $9.85 billion by 2027.
  17. Dive tourism is expected to remain popular in Mexico, generating an estimated US $455 million to US $725 million annually.
  18. Activities such as diving and snorkeling are expected to remain incredibly popular for tourists. Many of these operations are run by small family businesses throughout the country.
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