Updated on May 25, 2022 by Axel Hernborg

Axel Hernborg

Melbourne is the most famous and populous city in the Australian state of Victoria. The city is famous for its 9993 km2 metropolitan area, consisting of 31 national municipalities. The city is considered the center of business for the whole state. According to the statistics for 2020, the city covers 19% of the Australian population which is about 5 million.  

Long night visitors visited Melbourne, the country’s second-most populous city, in the year ending December. Melbourne’s attractions include athletic events, art museums, live music concerts, festivals, and fashion events, and it is frequently referred to as Australia’s cultural capital. From 2011 to 2017 Melbourne was familiar with the world’s most livable city. Its culture and lifestyle have been progressively marketed globally, resulting in an average year-on-year increase of 10% in international tourists in the five years leading up to 2017.

Both Melbourne and Auckland were named the world’s friendly cities in 2014 by Condé Nast Traveler magazine in its annual reader survey. Melbournians, who live near public art and parks, have a “great sense of humor,” according to the magazine. Emporium Melbourne, Melbourne Central Retail Centre, Bourke Street Mall, Collins Street, Royal Arcade, Block Arcade, and Chinatown are just a few of the shopping malls, streets, and arcades in Melbourne’s city Centre. Melbourne’s key attractions include art venues, Southgate Restaurant and Shopping Precinct, casino complex, business buildings, Docklands Stadium, art museum, and sports grounds.

After international education, the experience of a growing economy is Victoria’s second busiest export sector. The diverse regional landscapes offer significant investment opportunities for new visitor experiences. Melbourne is currently aiming to expand its tourist and experience economy. The Victorian government strongly encourages investors to create new services and infrastructure to provide new and returning visitors with consistently high-quality experiences.

Melbourne Tourism Statistics Figures

  1. In the fiscal year ending March 2019, Melbourne welcomed 39.5 million national and foreign visitors.
  2. In the year ended December 2019, total visitor spending was $20.3 billion.
  3. Approximately 130,000 people were employed by tourism, accounting for 5.6% of whole employment (direct and indirect jobs)
  4. In the year that ended in December 2019, international tourists spent $8.2 billion in Melbourne.
  5. Melbourne welcomed 3.0 million overseas visitors who spent 63.3 million nights in the city.
  6. According to 2019, about 1,697,000 international visitors visit Melbourne on holidays and spend $2,284 Million, about 1045000 visited to see friends and relatives by spending $1451 million, and 342,000 people travel for business purposes by spending $560 million
  7. About 204,000 students spend $4,084 Million on education and 23,000 people travel to Melbourne for other purposes with $49 million
  8. Domestic visitors spent $12.1 billion in one year of 2019 ending in December. 
  9. This visit includes $9.5 billion from overnight guests and $2.6 billion from day-trip visitors. 
  10. In the year ended December 2019, there were 36.5 million tourists, 11.4 million domestic whole night visitors, and 25 million domestic day-trip visitors. 
  11. In 2019, 5.7 million people visited Melbourne CBD Shopping, among them 2 million overseas visits and 3.7 million national visitors
  12. In the year ending December 2019, 2.7 million people visited Federation Square, including 1.5 million domestic travelers and 1.2 million foreign travelers.
  13. About 2.9 million people visited Southgate and Southbank consisting of 812,200 overseas visitors and 2.0 million local visitors
  14. Queen Victoria Market attracted a total of 2.7 million visitors, with 1.3 million from the United Kingdom and 1.4 million from other countries.
  15. A total of 2.2 million people visited the Crown Entertainment Complex, with 1.6 million being domestic and 610,800 being international.
  16. In the year ending December 2019, the Docklands and Marvel Stadium received a total of 2.0 million visitors. 
  17. The number of domestic tourists was 1.4 million, with 597,000 overseas visitors.
  18. The Melbourne Cricket Ground had a total of 737,500 visitors, including 546,500 domestic tourists and 190,900 international visitors.
  19. Golfing experiences were enjoyed by 976,300 tourists to Victoria, including 367,300 domestic day trip guests, 543,700 domestic overnight visitors, and 65,300 overseas visitors.
  20. Melbourne had approximately 1.3 million domestic overnight visitors from both interstate and intrastate sources in the first quarter of 2021 (January-March).
  21. When compared to the nearly 2.2 million visitors from January to March of 2020, visitors were down 42.1 percent.
  22. For the first quarter of 2021, overnight visitors to Melbourne spent approximately $943 million (January-March).
  23. When compared to the nearly $1.9 billion spent from January to March of 2020, spending was down 51.5 percent.

Visitors Growth Statistics

  1. The number of domestic tourists to Melbourne climbed by more than 70% from 2009 to 2019, while overseas visitors increased by 114%.
  2. With a cumulative increase of 26.5 percent over the previous year, 2018-19 observed record numbers.

Melbourne Tourism Benefit

  1. From July 2018 to June 2019, tourists spent $17 billion in Melbourne.
  2. Domestic spending accounted for $9 billion, while international spending accounted for $8 billion.
  3. For the 2018-19 year, Melbourne came in second in terms of total tourist spending.

Travel Destination Ranking of Melbourne

  1. Melbourne was the second most popular tourist destination spot for both national and international visitors in 2019.
  2. Melbourne has been named the world’s most livable city for the past seven years (2011-17) and continues to attract a considerable number of tourists each year.

International Tourists Spending

  1. Melbourne is the third most expensive city in Australia for international visitors, with an average cost of $125 a night.

International Tourists Stay

  1. In 2019, international visitors stay 22 nights on average in Melbourne.
  2. Melbourne and Canberra have the same average length of stay among international visitors.
  3. Victoria received around 24.8 million visitors in the fiscal year ending June 2020.
  4. Throughout ten years from 2008 to 2018, the number of camping excursions in Victoria increased by 31%.
  5. In 2018, Victoria saw over 1.7 million overnight camping trips.
  6. Camping vacations accounted for 12.9 percent of domestic visitor nights in Victoria in 2019, comprising caravan, campervan, commercial, and non-commercial camping (year ending September)
  7. Due to its larger reliance on interstate visitors and longer limitations, Melbourne saw a huge drop in domestic overnight spend (-67 percent to $3.1 billion) with a loss of $6.4 billion (or 91 percent of the entire decrease in domestic travel spending in the time). 
  8. While contrast to the pre-pandemic period which is ending in December 2019, regional Victoria had an 8% drop (or a loss of $592 million). 
  9. As a result, regional Victorian household overnight spending is more than double that of Melbourne, accounting for 67 percent of overall domestic tour spending in Victoria in December 2021 vs. 44 percent in the year ending December 2019. (Pre-COVID-19).
  10. Intrastate overnight spending in rural Victoria was up 8% from pre-pandemic levels, indicating that people are returning home and living together. 
  11. Interstate travel lost the most money in regional Victoria owing to state border closures (-61 percent or $1.0 billion in the year ending December 2019). 
  12. Melbourne’s loss was exacerbated by a significant drop in the whole night spent in the state (that is -$4.6 billion) in the year ending December 2019 (Pre-COVID-19). 
  13. Day trip spending to and within Victoria fell 34% to $4.4 billion for December 2021 (-$2.3 billion compared to the early pandemic period ending in December 2019), with Melbourne experiencing a higher rate of reduction (-37%) than regional Victoria (-34 percent).
  14. Melbourne, with a population of 169,860 people, employs 457,465 people and generates $197.552 billion in annual revenue. 
  15. International visitors spend an average of $3,025 each trip in Melbourne.

Tourism Output

  1. Tourists spend money in places where they do not normally live or work.
  2. Tourism generates $3.668 billion in Melbourne, accounting for 1.9 percent of total production. 
  3. Accommodation and Food Services is Melbourne’s largest sub-sector, accounting for $1.828 billion in tourist spending.
  4. From a total output of $792.009 billion, tourism generates $12.842 billion in Greater Melbourne (1.6 percent).
  5. Tourism generates $17.524 billion in Victoria, out of total production of $1.002 trillion (1.7 percent).
  6. Tourism generates $78.031 billion in Australia, out of total production of $4.183 trillion (1.9 percent).
  7. According to an international visitor’s survey, tourists who came from New Zealand (208000) are considered to be the most traveled tourists to see Melbourne. 
  8. About 178000 tourists from the UK have considered the second most preferred visitors came in Melbourne. 
  9. However, Indonesians consider Melbourne as the least preferred city to spend holidays with 38000 visitors. 
  10. Melbourne is the administrative, cultural, and recreational capital of Victoria. Every day, about 850,000 people visit Melbourne’s city center, and more than a million international visitors visit Melbourne each year.
  11. Melbourne is considered one of the most multicultural cities in Victoria, with about half of its people being born outside of the country. 
  12. The city’s continual activity and convenient access to some of Australia’s most renowned attractions, such as the MCG, the National Gallery of Victoria, and various Melbourne universities, are popular among residents.