Greater Miami and Miami Beach set an all-time tourism record in 2024, welcoming 28.2 million visitors who spent $22 billion across Miami-Dade County, according to the Greater Miami Convention & Visitors Bureau (GMCVB). The momentum runs right through the county's gateways: Miami International Airport handled a record 55.9 million passengers in 2024, and PortMiami — the world's busiest cruise port in fiscal 2024 — carried a record 8.56 million cruise passengers in fiscal 2025. This page gathers the most important Miami tourism statistics from official sources, including the GMCVB, Miami-Dade County and STR hotel data, and reflects the latest figures available as of 2026.
Key Miami tourism statistics
- 28.2 million visitors came to Greater Miami and Miami Beach in 2024 — the highest number ever recorded in a single year (GMCVB).
- Visitors spent $22 billion in the destination in 2024, generating $2.2 billion in local and state tax revenues (GMCVB).
- Tourism delivered more than $31 billion in economic impact — around 9% of Miami-Dade's GDP — and supported over 209,000 jobs (GMCVB).
- Miami International Airport served a record 55.9 million passengers in 2024, up 6.8% year on year (Miami-Dade County).
- PortMiami was the world's busiest cruise port in fiscal 2024 with 8,233,056 passengers, then set a new record of 8,564,225 in fiscal 2025 (Cruise Hive).
- Miami-Dade hotels ran at 73.9% occupancy in 2024 with an average daily rate of $222.12 (STR via GMCVB Industry Update).
- Colombia was Miami's largest international market in 2024 with about 434,000 visitors, ahead of Brazil on 382,000 (GMCVB data via RoadGenius).
Visitor numbers: a record 28.2 million in 2024
- Miami-Dade's 28.2 million visitors in 2024 comprised 20.1 million overnight visitors and 8.1 million day-trip visitors (GMCVB via Travel Daily News).
- 2024 marked the third consecutive annual record, after 26.5 million visitors in 2022 and 27.2 million in 2023 (GMCVB data via RoadGenius).
- Domestic visitor numbers rose 2% and international numbers 4% versus 2023, with spending up 3% and 5% respectively (GMCVB).
- The recovery from the pandemic has been emphatic: visitor numbers fell to 11.6 million in 2020 before rebounding to 24.2 million in 2021 — already back at 2019's level (GMCVB data via RoadGenius).
- For comparisons with other sun-and-sea heavyweights, see our Dubai tourism statistics and San Diego tourism statistics.
Visitor spending and the tourism economy
- Visitor spending reached $22 billion in 2024, up from $21.2 billion in 2023 and $20.8 billion in 2022 (GMCVB data via RoadGenius).
- Tourism generated $2.2 billion in local and state tax revenues in 2024 and supported more than 209,000 jobs in Miami-Dade (GMCVB).
- The industry's total economic impact exceeded $31 billion in 2024 — about 9% of Miami-Dade's GDP and a 5% increase on 2023 (GMCVB).
- In 2023, the county recorded 17.3 million hotel room nights sold and hosted 6.21 million international visitors (Florida Politics).
- New Miami Beach Convention Center bookings secured in 2024-25 are expected to bring 65,000 attendees, 107,604 room nights and more than $131 million in economic impact (GMCVB).
International visitors and source markets
- Colombia led international visitation in 2024 with roughly 434,000 visitors, followed by Brazil (382,000), Canada (283,000), the United Kingdom (245,000) and Mexico (225,000) (GMCVB data via RoadGenius).
- Among leading overnight international markets, Colombia grew 8%, Brazil 12% and the UK 10% year on year in 2024 (GMCVB).
- Germany (192,000), Spain (182,000), Argentina (175,000) and France (163,000) round out Miami's biggest European and Latin American feeder markets (GMCVB data via RoadGenius).
- The GMCVB's May 2025 industry update, using Adara data, showed Canada remained the top international origin for searches and bookings in early 2025, even as forecasters flagged a possible decline in inbound travel to the US (GMCVB Industry Update).
- The UK is one of Miami's most valuable long-haul markets — for the outbound picture at home, see our London tourism statistics.
Miami International Airport: 55.9 million passengers
- MIA handled nearly 56 million passengers in 2024 — its third consecutive record year — up 6.8% on 2023's 52.3 million (Miami-Dade County).
- International traffic climbed 8.4% to 25.2 million passengers, while domestic traffic rose 5.6% to 30.8 million (Miami-Dade County).
- MIA also moved 3 million tons of cargo in 2024, its fifth straight record year, and airline seat capacity was 24% higher than in 2019 (Miami-Dade County).
- The airport has ranked first in the United States for international passenger traffic since 2021, and in 2024 was the 10th-busiest US airport and 27th-busiest worldwide (RoadGenius).
- A $9 billion modernisation programme is under way, including a $350 million, 546-room airport hotel and a $750 million Concourse K expansion due in 2029 (Miami-Dade County).
PortMiami: record cruise traffic
- PortMiami carried 8,233,056 cruise passengers in fiscal 2024, a near-13% jump on fiscal 2023's 7,299,294, making it the world's busiest cruise port that year (Cruise Hive).
- Fiscal 2025 brought a new all-time high of 8,564,225 passengers, up 4.02% — though Port Canaveral's 8.6 million narrowly took the "world's busiest" title (Cruise Hive; Seatrade Cruise News).
- The port set a single-day record on 8 February 2025, with 10 cruise ships docked at once, and is the first major port on the US eastern seaboard with shore power at five berths (GMCVB Industry Update).
- PortMiami's cruise and cargo operations generated an estimated $61 billion in economic impact in 2023 — nearly 4% of Florida's GDP — with around 30,000 direct jobs and 340,000 related positions (Cruise Hive).
- MSC's Terminal AA, described as the largest cruise terminal in North America, opened in spring 2025, and Royal Caribbean's Icon of the Seas — the world's largest cruise ship, with capacity for 7,600 guests — homeports at the port (MercoPress; Cruise Hive).
- Many of those sailings head for the southern Caribbean — see our Aruba tourism statistics for how cruise arrivals shape a destination at the other end of the itinerary.
Hotels: occupancy, rates and national rankings
- Miami-Dade hotels averaged 73.9% occupancy in 2024, with an average daily rate of $222.12 and revenue per available room of $164.10 (STR data via the GMCVB Industry Update, May 2025).
- Among the top 25 US hotel markets, Miami ranked fourth for occupancy and third for average daily rate in 2024, and led Florida in occupancy (GMCVB).
- In the first quarter of 2025, Miami-Dade ranked first nationally for RevPAR at $233.10, second for occupancy at 82.7% and second for room rate at $282.00 (STR via GMCVB Industry Update).
- The Formula 1 Miami Grand Prix weekend in 2025 pushed county occupancy to 87.7% at an ADR of $342.30, generating $78.7 million in gross hotel revenue over four nights (STR via GMCVB Industry Update).
Sources
- Greater Miami Convention & Visitors Bureau — Record Tourism Numbers in 2024
- GMCVB 2024 visitor report (PR Newswire)
- GMCVB — Miami-Dade County Industry Updates, May 2025 (STR, Adara, PortMiami data)
- Miami-Dade County / Miami International Airport — record growth in 2024
- Travel Daily News — GMCVB 2024 visitor breakdown
- Florida Politics — GMCVB 2023 tourism results
- RoadGenius — Miami tourism statistics (GMCVB data)
- RoadGenius — Miami International Airport statistics
- Cruise Hive — PortMiami fiscal 2024 record
- Cruise Hive — PortMiami fiscal 2025 record
- MercoPress — PortMiami fiscal 2024
- Seatrade Cruise News — Port Canaveral tops PortMiami in fiscal 2025
